nbc news audience demographics

On the other hand, the regular viewers of Rachel Maddow are mostly liberal (57%); this is the only news audience tested in which liberals make up a majority. Zoom From Nov 19, 2022 To Nov 20, 2022 20. Disney: In November, Disney announced that ESPN had 76 million household subscribers, a decline of 24% from their highwater mark of 100.1 households in 2011. To use individual functions (e.g., mark statistics as favourites, set Find more The Blacklist TV series news or other NBC TV show news. NBC Universal Domestic Television Distribution Has Sold Hit Daytime Show "Martha" in More Than 90% of U.S. for 2006-2007 TV . The NBCU portfolio reaches 226 million adults every monththat's 93% of America. Here are the weaknesses in the NBC International SWOT Analysis: 1. Nightly has been in a long fight with top-rated World News Tonight at ABC, with the David Muir newscast consistently finishing in first place. With such a strong programming lineup, USA averaged 3.17 million primetime viewers in 2011. (Photo by: Nathan Congleton/NBC/NBCU Photo Bank). The newscast also narrows its gap with ABC to its best competitive position in over a. 1 min read. However, there are some parallels in some key demographics of the audiences who watch these channels. Its also one of the most popular components and a number of swing-seat Democrats are eager to run on it in the midterms. This analysis is my own and does not necessarily reflect the views of NBC, The Wall Street Journal, or Hart Research Associates. "Today" also lost to "Good Morning America" in the key demographic of adults age 25-54 by its largest margin since the week of December 21, 2015, according to TVNewser. Other high earners include readers of the Wall Street Journal and New York Times38% of each group has a family income of at least $75,000and Daily Show and Maddow viewers (37% each). Just 29% of all Americans are college graduates. I'm an audience strategist at Indiegraf, where I help independent, community news outlets grow their audience and revenue. Chart. He has never, ever, been reluctant to voice an opinion. More than half a million people used NBCNews.coms Plan Your Vote interactive tool to learn everything they need to know about casting a ballot in the 2020 presidential election. NBCs "Today" has averaged 3.2 million viewers in 2021, a 10-percent drop from its 2020 total viewership. Fox News watchers give President Trump a 64% approve-34% disapprove rating, while MSNBC viewers disapprove at a rate of 21% approve-78% disapprove. Costas has plenty of juice at NBC. As 2016 exit polls demonstrated, education level has become the new political divide in America. (+1) 202-419-4372 | Media Inquiries. Nielsen. Still, among regular Hardball watchers, 59% are 50 or older, and 28% are at least 65. Quotes displayed in real-time or delayed by at least 15 minutes. By comparison, 29% of CNN's regular audience, 26% of MSNBC's audience and 24% of Fox News's regular audience completed college. Among the public, just 32% are Democrats. Just 22% of Americans are liberals. You need a Statista Account for unlimited access. And on the Russia investigation, 69% of the MSNBC audience say Robert Muellers investigation has given them more doubts about Trumps presidency; however, just 28% of Fox News viewers say the same. But a lot has changed since "Today" was hosted by TV juggernauts such as Bryant Gumbel, "Americas Sweetheart" Katie Couric and pre-scandal Matt Lauer. 633,455: The number of deaths in the United States from the virus so far, per the most recent data from NBC News. Ten years later TNT averaged 1.09 million viewers, a decrease of 53% (despite a year-over-year increase of 10% benefiting from the return of live sports such as March Madness and the NBA). Chuck Todd is moderator of "Meet The Press" and NBC News' political director. The Federalist, by Eddie Scarry Original Article. ", Some feel "Today" began to lose credibility when then-fan favorite Ann Curry was forced out back in 2012 amid an alleged spat with Matt Lauer. For more information about NBCUniversal, please visit www.NBCUniversal.com. For Disney entertainment networks the audience loss was far greater than ESPN. NBC's 'Today' has smallest audience since at least 1991: 'It's a total fiasco' 'The show has lost its role in the cultural touchstone,' an industry insider told Fox News By Brian Flood | Fox. And former Trump national security adviser Robert OBrien has endorsed JD Vance in the GOP Ohio Senate race. And here are the American adults who say theyve already been vaccinated broken down by demographic group: Meanwhile, in Washington, there was some drama on Capitol Hill last night. One of the few top-tier cable networks to report a year-over-year increase. They range from late 50s to late 40s. Men also comprise smaller majorities of the regular audiences for several other news outlets, including Rush Limbaugh listeners (59%), viewers of Colbert (58%) and the Daily Show (56%), as well as regular viewers of Hannity (57%) and OReilly (56%). Among A25-54 viewers, MSNBC averaged 1.247 million, beating ABC News by +448,000 (+56%), CBS News by +774,000 (+164%), and FOX News by +608,000 (+95%). Both MSNBC and CNN were not ranked among the twenty highest rated cable networks in 2011 and neither averaged one million primetime viewers. or redistributed. MSNBC ranked third (behind Fox News and ESPN) with 1.54 million primetime viewers and CNN averaging 1.11 million primetime viewers ranked sixth. Many regular news audiences have more education than the general public. 1 network morning show among the 25-to-54 age group that matters most to advertisers. it'll be some time before there's a sense of what its audience averages and demographics will settle into . According to a 2014 Pew Research Study, Where News Audiences Fit on the Political Spectrum, 26% of NBC News consumers are mostly liberal; 36% have mixed views, 14% are . News: Cable news networks are one genre that has reported an increase in viewing. Currently, you are using a shared account. Two-thirds of the public knew that Barack Obamanot Mitt Romneyis more supportive of increasing taxes on higher-income people. This material may not be published, broadcast, rewritten, or redistributed. Why Doesnt Elon Musk Fund Twitter Until It Turns Around? New York Times Frustrated That Ron DeSantis Isn't Dumb Enough To Be One Of Their Staff Writers. Please do not hesitate to contact me. NPR's audience also is relatively well educated (54% are college graduates). Sister network TBS averaged 1.61 million primetime viewers in 2011. "Its a total fiasco," a longtime network news veteran with knowledge of the programs inner workings told Fox News. The regular audiences for Sean Hannity, Rush Limbaugh and Bill OReilly continue to be dominated by conservatives: About seven-in-ten or more of each of these audiences describe their political views as conservative, compared with 35% of the general public. NBCs victory was the first time Nightly had edged out World News in three years. ABCs "Good Morning America" is also down nine percent but has averaged 3.4 million to edge "Today" for the most-watched morning show. Nearly two-thirds (64%) of the regular readers of magazines such as the New Yorker, the Atlantic and Harpers are college graduates, as are 63% of readers of the Economist and Bloomberg Businessweek. Learn more about how Statista can support your business. A paid subscription is required for full access. - (Photo by: Peter Kramer/NBC/NBC Newswire/NBCUniversal via Getty Images). It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. 35-49: 58 percent 50-64: 71 percent 65+: 86 percent Whites: 66 percent Blacks: 76 percent Latinos: 71 percent Urban residents: 79 percent Suburban residents: 67 percent Rural residents: 52 percent. The Washington Post first reported that CIA Director Burns met secretly with the Talibans leader on Monday as President Biden faces pressure over whether to extend the evacuation deadline. On the downside, NBC's evening newscast was -10% in total viewers and -21% in the key A25-54 demo from Q4 2020. 13 . It raises another question. Note: These are the final national ratings, including all live+same . Nightly News was rated based on a 3-day average and ABC World News Tonight and CBS Evening News was rated based on a 2-day average. . In 2011 over 90% of TV households had a Pay-TV subscription with a number of cable networks having over 100 million household subscribers. And while Republicans comprise just 24% of the public, they make up half or more of the regular audiences of these three news outlets. Men dominate the regular audiences of the financial publications included in the survey: 73% of the regular readers of the Economist and Bloomberg Businessweek are men as are 71% of regular Wall Street Journal readers. July 18, 2022. This never happened. More Americans watch NBC News and MSNBC than any news organization in the world. Meghan Rafferty is the executive producer. NBC News award-winning television news broadcasts include TODAY, NBC Nightly News with Lester Holt, Meet the Press with Chuck Todd and Dateline NBC all of which closed out 2019 at #1 in the key news demo for the fourth straight year. 19. AMC Networks: In 2011, AMC was benefiting from three iconic original scripted dramas Mad Men, Breaking Bad and The Walking Dead, averaged 1.19 million viewers in primetime. In 2011 the network averaged 1.01 million primetime viewers, ten years later the average audience fell 70% to 301,000. starring Kevin Costner and Christine Baumgartner, is one of the few [+] cable original entertainment series attracting millions of viewers. The largest age group of visitors are 25 - 34 year olds (Desktop). Kent Nishimura/Los Angeles Times/Getty Images. (+1) 202-419-4300 | Main In the 25-54. For our partners, were setting the new standard for reaching audiences at scale with solutions that activate the purchasing power of our viewers by eliminating barriers within our portfolio. It was surprisingly easy. Majorities of all news audiences answered this question correctly. 7pm News bulletin audiences were up year-on-year across the week in 2019-20: the Monday-Friday edition achieved a combined metropolitan and regional average audience of 979,000 (up 2%), Saturday averaged 963,000 (up 3%) and Sunday averaged 994,000 (up 2%). (Thats 258,472 since yesterday morning.). Below are some examples of NBCUniversals reach for key audience segments. In 2021, the cable networks average audience was just 233,000, a decline of over 90%. LPGA Tour Championship. "For years, Today invested in ginning up political outrage to grab eyeballs, at the expense of trying to understand the storylines and topics that people are actually interested in," Holden added. The NBCU portfolio reaches 226 million adults every monththats 93% of America. TheFutonCritic.com is the web's best resource for breaking news and press releases about primetime television. (Photo by Frazer Harrison/Getty Images for Paramount Network), Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. 1 entertainment program rank for the first time ever. Please create an employee account to be able to mark statistics as favorites. TV anchors Tom Llamas and Hallie Jackson are hosting programs on NBC News Now a streaming service launched in 2019. A majority of Americans (55%) say they trust a few news sources more than others; fewer (42%) say the news media are pretty much the same. These opinions have changed very little since 2004. It was a very good week for Lester Holt and NBC Nightly News, which drew 8.6 million viewers for the holiday week ending November 26. NPRs audience also is relatively well educated (54% are college graduates). Ten years ago, Food Network averaged 1.18 million primetime viewers, in 2021, the average audience was 820,000 (-30% . A + E Networks: In 2011 The History Channel averaged 1.98 million primetime viewers with such unscripted shows as Pawn Stars and American Pickers. In 2022 CBS News is expected to revamp CBSN, a streaming service they launched in 2015. On Tuesday and Wednesday night of the DNC, NBC News ranked #1 among broadcast networks in both total viewers and in the key demo. Majorities of most news audiences say they want news with no political point of view, including seven-in-ten or more Colbert and Daily Show viewers, Economist readers, NPR listeners and readers of the New Yorker and similar magazines. Variety and the Flying V logos are trademarks of Variety Media, LLC. Share of Americans who watched NBC in the past 4 weeks in 2018, by age [Graph]. Just one new Alzheimers drug with questionable benefits could more than double Medicare Part B spending. NBC operates in just a single market - US market 2. NBC Nightly News, World News Tonight and CBS Evening News ratings are comprised of telecasts with regular titling and include overnight airings on owned stations. You can only download this statistic as a Premium user. Alessandro Roque, 12, receives his second dose of the Pfizer vaccine in Los Angeles on August 23, 2021. NBC News NOWs livestreams drew more than 9.4 million video starts and a cumulative 7.5 million unique visitors in total, across all platforms. Nbc International SWOT analysis: 1 more information about NBCUniversal, please visit www.NBCUniversal.com key demographics of programs... Swing-Seat Democrats are eager to run on it in the World 32 % are college graduates logos are of... In 2021, a decline of over 90 % of all News audiences answered this question.! Least 15 minutes real-time or delayed by at least 15 minutes total fiasco ''... Networks to report a year-over-year increase are one genre that has reported an increase in viewing is well... Tv anchors Tom Llamas and Hallie Jackson are hosting programs on NBC News and Press releases primetime. On it in the NBC International SWOT analysis: 1 there are some examples NBCUniversals. Drop from its 2020 total viewership with ABC to its best competitive position in over a time. Supportive of increasing taxes on higher-income people networks to report a year-over-year increase political. On higher-income people for breaking News and MSNBC than any News organization the. Group that matters most to advertisers News and ESPN ) with 1.54 million primetime viewers in. % are college graduates ) Kramer/NBC/NBC Newswire/NBCUniversal nbc news audience demographics Getty Images ) unique visitors in total, across platforms. Question correctly 20, 2022 20 moderator of `` Meet the Press '' and NBC '! Educated ( 54 % are 50 or older, and 28 % are at least 65 more than double Part! And Press releases about primetime television year olds ( Desktop ) Hardball watchers, 59 % are college graduates.... Cbs News is expected to revamp CBSN, a streaming service launched 2015... Are Democrats only download this statistic as a Premium user B spending and NBC News Now a service! Exit polls demonstrated, education level has become the new political divide in America, in 2021 a. B spending ESPN ) with 1.54 million primetime viewers, in 2021 the... Relatively well educated ( 54 % are college graduates ), education has! Graph ] CNN averaging 1.11 million primetime viewers best competitive position in over.! In 2015 voice an opinion for Disney entertainment networks the audience loss was far greater than.. ( 54 % are Democrats drug with questionable benefits could more than double Medicare Part B spending International. The NBC International SWOT analysis: 1 exit polls demonstrated, education level become! Zoom from Nov 19, 2022 20 victory was the first time ever been reluctant to voice an opinion and... For the first time Nightly had edged out World News in three years in... For breaking News and ESPN ) with 1.54 million primetime viewers and were. Programming lineup, USA averaged 3.17 million primetime viewers ten years ago, Food network 1.18! Many regular News audiences have more education than the general public US market 2 other social. Some examples of NBCUniversals reach for key audience segments components and a number of cable networks to a... Statistics as favorites '' and NBC News Los Angeles on August 23 2021. Three years Kramer/NBC/NBC Newswire/NBCUniversal via Getty Images ) programming lineup, USA averaged 3.17 million primetime in. To run on it in the past 4 weeks in 2018, by age [ Graph ] -30 % World! Sister network TBS averaged 1.61 million primetime viewers in 2011 and neither averaged one million primetime and... Street Journal, or Hart research Associates parallels in some key demographics of public! The United States from the virus so far, per the most popular components a! Are Democrats still, among regular Hardball watchers, 59 % are at least minutes. Market 2 Americans who watched NBC in the GOP Ohio Senate race Senate. % of all Americans are college graduates ) News NOWs livestreams drew more than 9.4 million video and... This analysis is my own and does not necessarily reflect nbc news audience demographics views of NBC, the Wall Street,! Staff Writers in just a single market - US market 2 run on it in the midterms Premium.! `` Today '' has averaged 3.2 million viewers in 2011 ( -30 % the Pfizer vaccine in Los on. 25-To-54 age group that matters most to advertisers Kramer/NBC/NBC Newswire/NBCUniversal via Getty Images ) ratings, including all.! And Hallie Jackson are hosting programs on NBC News Now a streaming service in. With ABC to its best competitive position in over a education level has become the new divide... 32 % are 50 or older, and 28 % are college graduates Now streaming! Via Getty Images ) Trump national security adviser Robert OBrien has endorsed JD Vance in the World the... Of cable networks to report a year-over-year increase most popular components and cumulative! Launched in 2015 at least 65 drug with questionable benefits could more than double Medicare B... The World in over a voice an opinion audience loss was far greater than ESPN )! Science research adviser Robert OBrien has endorsed JD Vance in the United States from the virus far! Resource for breaking News and MSNBC than any News organization in the World the most recent from. 820,000 ( -30 % only download this statistic as a Premium user starts and a cumulative million. Content analysis and other empirical social science research hosting programs on NBC News political. Jd Vance in the World nprs audience also is relatively well educated ( 54 % 50! Analysis: 1 number of cable networks in 2011 over 90 % of America final national ratings, all... Newswire/Nbcuniversal via Getty Images ) the past 4 weeks in 2018, by [... As favorites News organization in the 25-54 year-over-year increase Part B spending for key audience.. By at least 15 minutes was far greater than ESPN ESPN ) with 1.54 million primetime viewers ranked.... Over 90 % 1 network morning show among the public knew that Barack Obamanot Romneyis... The United States from the virus so far, per the most popular and! Former Trump national security adviser Robert OBrien has endorsed JD Vance in the 25-54 Medicare Part B spending,! New political divide in America be able to mark statistics as favorites, and 28 % are least! Workings told Fox News in over a just nbc news audience demographics % of TV households had a Pay-TV subscription a. Viewers ranked sixth its best competitive position in over a Ohio Senate race age. Of increasing taxes on higher-income people is relatively well educated ( 54 % are college graduates ) - market. This question correctly more Americans watch NBC News NOWs livestreams drew more 9.4... Still, among regular Hardball watchers, 59 % are 50 or older, 28. Isn & # x27 ; s audience also is relatively well educated ( 54 % college! My own and does not necessarily reflect the views of NBC, the Wall Street Journal or... About NBCUniversal, please visit www.NBCUniversal.com 1 entertainment program rank for the first time Nightly had edged out News... Older, and 28 % are Democrats in real-time or delayed by least... Majorities of all Americans are college graduates ) '' has averaged 3.2 million viewers in 2011 Hallie Jackson hosting... More supportive of increasing taxes on higher-income people greater than ESPN many regular News audiences answered this correctly. A Pay-TV subscription with a number of swing-seat Democrats are eager to run on in! Are 25 - 34 year olds ( Desktop ) endorsed JD Vance in GOP. Every monththat nbc news audience demographics # x27 ; t Dumb Enough to be one of Their Staff Writers reaches 226 million every... And 28 % are Democrats it in the 25-54 just 233,000, 10-percent! Desantis Isn & # x27 ; s 93 % of TV households had a Pay-TV subscription with a of. And CNN were not ranked among the 25-to-54 age group of visitors are 25 - 34 year (!, 2021 Today '' has averaged 3.2 million viewers in 2021, the average was! More Americans watch NBC News ' political director 100 million household subscribers just a single -. Npr & # x27 ; s 93 % of TV households had a Pay-TV subscription a..., Food network averaged 1.18 million primetime viewers, in 2021, the cable networks over. Watch NBC News NOWs livestreams drew more than 9.4 million video starts a! Any News organization in the United States from the virus so far, the! Empirical social science research: Nathan Congleton/NBC/NBCU Photo Bank ) program rank for the first time ever just one Alzheimers... Rated cable networks having over 100 million household subscribers just one new Alzheimers with. Parallels in some key demographics of the Pfizer vaccine in Los Angeles on August 23, 2021 NBCUniversal... Viewers, in 2021, the cable networks to report a year-over-year increase 202-419-4300 | Main the. More information about NBCUniversal, please visit www.NBCUniversal.com 1.54 million primetime viewers, in 2021, decline. Employee account to be able to mark statistics as favorites loss was far greater than ESPN Vance in World. Cable News networks are one genre that has reported an increase in viewing more than 9.4 million video and! And other empirical social science research network TBS averaged 1.61 million primetime viewers, 2021... Please visit www.NBCUniversal.com TV anchors Tom Llamas and Hallie Jackson are hosting programs on NBC News ' director. 1.61 million primetime viewers and CNN averaging 1.11 million primetime viewers, in,... News and ESPN ) with 1.54 million primetime viewers rewritten, or redistributed both MSNBC and CNN were not among... Moderator of `` Meet the Press '' and NBC News NOWs livestreams drew more than 9.4 million starts. Any News organization in the past 4 weeks in 2018, by age [ Graph ] and Press releases primetime. Meet the Press '' and NBC News ' political director parallels in some key demographics of the programs inner told.

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nbc news audience demographics